Social Networking; Technology’s No Return Point

By Suraj Baadkar

Technological advancement may be defined as inventions and discovery, but it actually reflects the kind of community and the society we live in. One of the major reflections comes from what we call today "Social Networking. There are millions of people using it everyday. Social Networking is the use of the Internet to interact with friends, family and to make new friends with similar personal interests, hobbies etc. This technology has advanced a lot for many simple reasons. It is cheap, easy to access, and it removes distance between people. For entrepreneurs, it has become a source of business. The founders of such platforms use advertisements that bring in money.
Platforms like these have become a place for marketing as well. Some of the famous social networking platforms used today are Facebook, My Space, etc. They make millions of dollars in annual revenue. Now with these platforms becoming the hangout place for teens, some of these sites have also been made accessible on their cell phones. These upgrades bring improvement for sure, but all good things are accompanied by bad things. Bad things here mean that more and more people are vulnerable to break certain laws, more and more children are vulnerable to explicit content like adult rated photographs or videos.
As the social networks like Facebook and My Space grow, so do the concerns of Internet security and privacy. According to the Center of Missing and Exploited Children, there have been 2600 incidents reported in which adults have used such networks to track down their potential victims. In another instance, a qualified graduate was turned down by a company because he had posted explicit photos of himself on Facebook. One of the cases was astonishing. Five students were arrested for using My Space to plan out an attack on a boys' hostel. One of the social networks called Orkut, which is famous in Brazil, reported arrests of two adults who used to look for potential child victims whom they could use for their pornography website.
Caching is the technology that monitors such illegal things on the net. Caching is a procedure with which file images are saved as cache in the search engine servers. For example, suppose you upload a photo on Facebook and then delete it. The cache of this photo will still be saved in the archive.
People today use social networking sites to represent themselves in the community by uploading photos and music, etc. While doing so, they should keep in mind not to produce false identity and not to portray any potential harmful stuff for the viewers.
With this pioneering leap of comfort in the field of information technology by which people now can get in touch with each other, it is obvious that there is no way back. In the years to come, there will be ad-ons to this technology, but we should keep in mind the requirement of privacy, personal space and safety.